Lee County
Meredith Travel executed a high-impact, multi touchpoint program with this destination, known as The Beaches of Sanibel & Fort Myers.
2019-PRESENT
WORK PERFORMED
Print Inserts
Sponsored Digital Content
PRINT + DIGITAL
Campaign Overview
An editorial team of Meredith Travel staff toured in-market with the client to experience the destination and product first-hand content.
The content program included:
Custom content pieces printed in 4 Meredith titles—Midwest Living, Parents, Southern Living and Travel + Leisure—each created in the specific brand’s voice.
Companion digital content aligning with the same brands as the print pieces.
Digital message distribution via social amplification and native units.
ADDITIONAL MARKETING SUPPORT
Meredith Travel later worked with this client to adjust digital campaign timing and messaging to reflect travel trends brought on by the COVID-19 pandemic.
